๐ฌ๐ผ๐ ๐ง๐ต๐ถ๐ป๐ธ ๐ฌ๐ผ๐ ๐๐ป๐ผ๐ ๐ฌ๐ผ๐๐ฟ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ... ๐จ๐ป๐๐ถ๐น ๐ฌ๐ผ๐ ๐๐ผ๐ปโ๐.
Your teams talk about ICP as if it is one definition. It isnโt.
Sales frames it by who closes.
Marketing frames it by who responds.
Product frames it by who uses the platform.
CS frames it by who renews.
Each view is logical.
None reflect the same customer.
The drift shows up in pipeline quality.
Reps qualify deals that never convert.
Marketing optimizes for engagement that does not predict revenue.
Products built for a user that do not strengthen retention.
This is ICP Drift.
The confusion starts months before the missed quarter.
You recover alignment when the ICP becomes a single truth updated at the same cadence as the market shifts.
The question is simple.
๐๐๐๐๐ ๐ซ๐๐ง๐จ๐๐ค๐ฃ ๐ค๐ ๐ฉ๐๐ ๐๐พ๐ ๐๐จ ๐ฎ๐ค๐ช๐ง ๐ฉ๐๐๐ข ๐ช๐จ๐๐ฃ๐ ๐ฉ๐ค๐๐๐ฎ?
